Jewellery Care Guide

Louella makes every piece to be worn, loved, and treasured for years to come. But just like us, jewellery needs a little care to stay at its best.

You’ve probably heard the basics: avoid water, don’t spray perfume directly, store it safely.

But here I want to share something a little different — the weird, wonderful, and often overlooked care tips I’ve learned as both a maker and collector. These small rituals will keep your jewellery not just looking beautiful, but feeling magical.

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Silica Sachets are Silver’s Best Friend

Tarnish thrives on moisture. Slip a silica gel sachet into your jewellery box (you’ll find them in new shoes or handbags). Don’t have one? A tiny pouch of uncooked rice works too — a clever old trick to keep silver bright.

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Avoid Citrus & Vinegar

This one surprises most people: acidic foods like lemons, oranges, and vinegar can etch metals and dull gemstones. If you’re mixing cocktails or making a salad, slip off your rings first.

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Fasten Before You Store

Chains love to tangle. Always clasp necklaces and bracelets before putting them away — it reduces knots and protects delicate links.

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A Baby Toothbrush for Sparkle

Forget harsh cleaners, a soft baby toothbrush with warm, mild soapy water is the gentlest way to restore sparkle. Tiny bristles reach into the crevices where dust loves to linger. Want a power boost? Use a designated head on your electric toothbrush to really give a deep clean. 

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The Seaside Secret

Saltwater — and even salty coastal air — can be surprisingly damaging. If you live by the sea, store your jewellery in a closed box rather than leaving it out on display.

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Lotions & Potions Beware

Moisturiser, sunscreen and perfume create a film on gemstones and metal. Apply these first, let them settle, and then put on your jewellery. Afterwards, wipe with a soft cloth to keep everything fresh.

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The Wooden Box Trick

Silver tarnishes faster when stored in plastic or cardboard, which can trap moisture. A wooden jewellery box regulates humidity naturally too. 

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Moonlight Cleanse (Yes, Really!)

Folklore says gemstones like amethyst, moonstone, and quartz recharge under the moonlight. Whether you believe it or not, leaving your pieces under the night sky adds a little ritual and wonder to their care. 

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Cotton Gloves for Heirlooms

If you’re handling antique jewellery or pearls, cotton gloves are a must. The oils from our skin can speed up tarnish and dull pearls. Museums swear by this simple trick.

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The Beeswax Barrier

For silver that tarnishes easily, a tiny touch of natural beeswax can act as a barrier. It’s an old jeweller’s trick — simple, natural, and wonderfully effective.


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Care for the Story Too

Jewellery is more than metal and stone — it carries memory, meaning, and magic. Taking a moment to slow down and appreciate the story behind each piece is a kind of care in itself.

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Every piece I create is made to be worn and loved, but also to last. With these unusual little care rituals, your jewellery can stay as magical as the day it arrived in your hands.